August 29, 2011 – Mercedes-Benz Hong Kong Limited is pleased to announce the Grand Opening of Mercedes-Benz Excellence Center at G/F, Hopewell Center, 183 Queen’s Road East, Wan Chai, Hong Kong. Mercedes-Benz Excellence Center provides retail services for both Maybach and Mercedes-AMG. Dr. Claus Weidner, Chief Operating Officer of Mercedes-Benz Hong Kong Limited, alongside with Mr. Michael Lee, Chief Executive of Zung Fu Company Limited kicked off the opening ceremony with a traditional Chinese ceremony including lion dance. To celebrate this grand opening, the new Mercedes-Benz C 63 AMG Coupé made its first debut in Hong Kong.
In an area of 600 square meters, Mercedes-Benz Excellence Center houses the high-performance Mercedes-AMG as well as the brand name that stands for ultimate luxury - Maybach. Different color tone was implemented to cater for the two different brands – Mercedes-AMG and Maybach. The new C 63 AMG Coupé, CLS 63 AMG, SLS AMG Racing Edition and Maybach 62S were displayed. Mercedes-Benz Excellence Center in Hong Kong is the first location in the world who implemented the new AMG Passenger Car showroom standard. The new AMG Passenger Car showroom standard includes the usage of segmented wall panels with integrated all showroom elements on the wall panels (including brochures, accessories display and TV into wall panels unit.) Usage of textile graphic panels (4m x 2m) and graphic line on the wall create a special atmosphere.
"Located at the heart of the city, Mercedes-Benz Excellence Center is easily accessible and provides the perfect setting for customers who look for excellence in automobile," said Dr Claus Weidner, Chief Operating Officer of Mercedes-Benz Hong Kong Limited. “To leave a remarkable impression of today, the new Mercedes-Benz C 63 AMG Coupé makes its first debut in Hong Kong, which offers the perfect synthesis of extraordinary performance and expressive design.