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Mercedes-Benz Presents: BAM - A Festival featuring the all-new A-Class!

Hong Kong – Mercedes-Benz always strives for The Best or Nothing. To mark the arrival of the all-new A-class, Mercedes-Benz presents - BAM – a festival featuring different activities for everyone! The festival is set against the Hong Kong’s iconic skyline at Central Harbourfront Event Space on 30th June 2018. A collection of music, sport, culinary experiences and much more, aimed at bringing together a community of people who are energetic and visionary. The spirit of this festival can only truly be experienced by being a part of it.

Date: 30th June 2018 (Sat)
Time: 15:00 – 23:00
Venue: Central Harbourfront Event Space
Entrance: Next to the Hong Kong Observation Wheel and Central Pier No.10

    Experience at different zones:

    Entrance: Prominent branding centrepiece is showcased, perfect spot for taking selfie with the all-new A-Class!
    Speaker Corner: A list of inspiring guest speakers will address different topics ranging from arts, wellness, fashion, tech to startup culture. Furthermore, product expert from Mercedes-Benz will present the future mobility concept. Concept EQA is showcased, which demonstrates how the brand’s electric initiative to be introduced to the compact class. At night, the venue will turn into lively stand up comedy area and stage for silent disco.
    PlAy Area: Various sports activations for both adults and kids are awaiting you to experience. E.g. Croquet, Yoga, Giant Jenga, Giant beer pong, Giant Tic Tac Toe, Tug of war, Ring Toss, etc.
    At night, the venue will turn into field for neon soccer.
    F&B: Delicious food truck gourmet will brighten up your day!
    "Hey Mercedes" Not only be the first to see, but also ride on the all-new A-Class. Come and explore the completely new multimedia system MBUX - Mercedes-Benz User Experience on the all-new A-Class, with the magic word "Hey Mercedes".
    Showcase Eager to see more cars? Mercedes-Benz is showcasing a range of its latest models.
    Main Stage: Climax of the event is the music concert at 7:00pm, performing artists included Khalil Fong (方大同), Diana Wang (王詩安) and Dear Jane.

    Come to immerse yourself in the exciting sport games, enchanting music lingering the air and witness the arrival of the all-new A-Class!