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The brand-new Mercedes me Store in Hong Kong

Under the Mercedes me brand, Mercedes-Benz is bringing individual customer care to a whole new level and a key part of that are innovative and centrally located city stores, aiming to appeal to new target groups while, at the same time, bringing loyal customers even closer to the brand. Since 2015, the Mercedes me Store Hong Kong has achieved great success and become one of the most popular venues in town. Mercedes-Benz unveils the new Mercedes me Store located in the heart of Central in a more prominent and spacious location and with a concept unlike any you’ve seen from the luxury automotive leader before.

The new Mercedes me Store echoes a luxurious getaway home that draws inspiration from both Mercedes’ German heritage and Hong Kong’s urban liveliness, thoughtfully harmonized in a “haus”-like design to undoubtedly deepen what you know about the Mercedes brand. From the entrance living room and the in-store boutique retail area to the lounges inside of the store, customers will navigate through a comfortable and familiar space that will make them feel at home. Covering a total area of 500 square metres spread over two floors, the store is also designed as a flexible event space for different kinds of lifestyle, cultural, or corporate activities. Furthermore, Mercedes-Benz latest models, classic or concept vehicles will be showcased in the “garage” area.

The new Mercedes me Store introduces an innovative retail concept, “boutique inside store”. With the inspiration from a modern wardrobe, luxury sports-wear, leather-goods, accessories, homewares, gifts from both Mercedes-Benz Collections and local exclusives will be included into the boutique area. The boutique inside Mercedes me Store welcomes co-branding opportunities with brands and new designers through modern retail concept “rent-the-closet” or “fashion Pop-up”. The Mercedes me Store continues to address car enthusiasts on our vehicles, brand and customer experience through expertise consultation services and our brand events.

The Mercedes me Store will offer all-day dining for guests, from breakfast through late night dinner and drinks. For all its food & drink offerings, Mercedes-Benz has once again selected Maximal Concepts, the most dynamically awarded dining group in Asia, to spearhead Mercedes me’s F&B programme. In addition to its lunch, dinner and cocktail menus, Mercedes me Store will also offer all-day food and drink options, complete with freshly made breakfast pastries and exceptional coffee to go.

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