We will use your personal data for the following purposes only to the extent necessary in each specific case:-
• Carrying out the purposes for which such information was provided (including but not limited to responding to your questions, inquiries or concerns, and providing you with the relevant product, service or support);
• Technical administration of the website such as monitoring or improving the use of the website and performing cookie data analysis which assists in search engine optimization;
• Customer administration of the website such as communicating with you about changes to our policies;
• Administering and inviting you to participate in our product surveys;
• For direct marketing and promotional events (including test drives) organized by us and/or our exclusive authorised dealers in Hong Kong and Macau, ZF Hong Kong and ZF Macau respectively and/or by MBFS and/or by other third party host or co-host of events/workshops (including without limitation, advising, promoting, marketing and informing you about our automobile and related financial products and services and activities and events in connection therewith) or for promotion on or invitation to events/workshops hosted by us or other third party companies or co-hosted by us and other companies on automobile or non-automobile related products and services. Please refer to the section “Freedom of Choice” below for further information;
• Detecting, investigating and preventing activities that may violate our policies or be illegal, or for compliance with any applicable laws and regulations.
Apart from the above, we shall not share your personal data with any third parties except as follows:-
• We may disclose your data in cases where it is required by law;
• We may disclose your data when we believe in good faith that disclosure is necessary to protect your safety or the safety of others or investigate fraud;
• We may transfer your personal data to our agencies, service providers or suppliers engaged to provide us with information technology support or conduct server maintenance of our data banks, or process data on our behalf (such as those which perform cookie data analysis) and those which are commissioned by us to carry out special advertising campaigns;
• We may share your personal data to our employees who need to know such data in order to process it for us.
Our employees, agencies, ZF Hong Kong, ZF Macau and MBFS and other third party host or co-host of events/workshops are obliged by us to respect confidentiality. Whilst we will use every effort to keep your data confidential, we cannot guarantee that such data will not be disclosed inadvertently or otherwise. We shall not be responsible for any harm that you or any person may suffer as a result of a breach of confidentiality in respect of your use of this website or any information you transmitted to this website.