News & Events


Mercedes-Benz Presents: BAM - A Festival featuring the all-new A-Class!  

News & Events


Mercedes-Benz Presents: BAM - A Festival featuring the all-new A-Class!  

30 June, 2018 – Mercedes-Benz Hong Kong presents the BAM festival at the Central Harbourfront Event Space. The festival is set against the iconic skyline with a number of activities including music performances, sport activities and future mobility workshops, bringing enjoyment and fun to both customers and the public. The spirit of this festival can only truly be experienced by being a part of it.

Mercedes-Benz Presents: BAM - A Festival featuring the all-new A-Class!
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At the event, Mercedes-Benz Hong Kong also introduces the new A-Class to the visitors. The new compact Mercedes-Benz A-Class comes with advanced technologies, setting a new benchmark in its segment. Being the first Mercedes-Benz with the innovative MBUX (Mercedes-Benz User Experience), the artificial intelligence in the A-Class is able to “learn” the preferences and habits of the driver and hence adjust to enhance the overall driving experience. What's more, other driving assistance systems in the A-Class were previously exclusive for the flag-ship, S-Class, only.

Apart from the debut and test ride of the new car, the event offered much more – a sports and mini game zone, a silent disco and a concert. In the PlAy area, visitors can experience Croquet, Yoga, Giant Jenga, and Mini soccer designed for both families and kidults. The special highlight of the event will be the three hour music concert which starts from 7:00pm. Taiwanese singer Ms. Diana Wang, local band Dear Jane and singer-songwriter Mr. Khalil Fong will go on stage to perform.