AMG: The brand.

For more than 55 years, AMG’s ambition has been to build the world’s best performance cars.

Explore AMG models

What AMG comes down to

Ambition.

We believe in competition, ideas, peak performance and mastery. For us, it's all about ambition: we always go the extra mile by pushing the limits and want to build the best performance cars in the world that exceed our customers' expectations. We create automotive performance for the racetrack - and for the road.
The ambition of Mercedes-AMG.

Norm-breaking.

We don't do mainstream and we won't settle for mediocrity. At Mercedes-AMG we rebel against conformity and standstill in everything we do. We celebrate individuality, boldness and defy standards. Provocative and unconventional. Because it is our deepest conviction, that we need thrilling cars more than ever.
The norm-breaking values of Mercedes-AMG.

Excitement.

We create deep emotions, make our drivers feel alive, powerful and free. We believe it’s not about getting from A to B, but the journey in your Mercedes-AMG. It's about a thrilling experience. This is what we stand for. This is why we are constantly striving to improve.
The excitement of Mercedes-AMG.

What makes an AMG?

Far more than just the sum of its parts.

Design at Mercedes-AMG stands for the perfect symbiosis of form and function. Or to put it another way: Form follows speed and is a reflection of technology. Proudly born from motorsport. Because every Mercedes-AMG is an uncompromising commitment to performance at first glance. You are welcome to experience it for yourself.
The illustration of Mercedes-AMG power.

Power.

The pursuit of maximum performance, precision and efficiency is part of AMG's identity. Every Mercedes-AMG vehicle promises outstanding performance and fascinating driving pleasure. A promise that sets standards – the highest we can think of.

Mercedes-AMG - born in racing.

 

Motorsport

Performance on every racetrack.

The performance brand AMG has been born on the racetrack - from the historical victory in Spa in 1971, successful involvement in the DTM, the two-time world championship title in the FIA GT to involvement in customer motorsport. The AMG brand has also been represented in Formula 1TM since the 2012 season with the Mercedes-AMG Petronas Motorsport Team as the engine manufacturer of High Performance Powertrains.
Mercedes-AMG motorsport.

Heritage

Two men, three letters.

One Ambition: In 1967, a unique company was born out of an overwhelming passion for motorsport and technology. A for Aufrecht, M for Melcher and G for Großaspach. Together, they optimised the performance of engines and became involved in motorsport  –  and turned two-man operation later into a global brand under the umbrella of Mercedes-Benz. The first sporting milestone was the 24-hour race in Spa in 1971 - the sensation was perfect and the name AMG went around the world.

Vision AMG.

The Vision AMG design study makes an emotional statement from every perspective. With this exceptional show car, Mercedes-AMG provides a glimpse into the fully electric future of AMG Performance. Underneath the stunningly styled shell of the 4-door coupé is the exceptional and stand-alone AMG.EA platform, which is currently under development in Affalterbach for fully electric performance models.
Front view of the Vision AMG.

Mercedes-AMG PureSpeed

Desire for the extraordinary.

The strictly limited Mercedes-AMG PureSpeed celebrates the unique tradition of Mercedes-Benz with innovative materials, modern technology and a design based on the Mercedes-AMG ONE. Inspired by legendary race cars, the combination of racing aesthetics and highly dynamic performance makes the Mercedes-AMG PureSpeed a unique driving machine for real connoisseurs. A pure driving experience to feel light, air and passion unfiltered with all senses.
00:00 / 00:00

00:00 to 00:02

The camera is positioned a few meters above a road and continues to move
forward along the road. At the same time, we hear a sporty engine noise, but
see no vehicle.

Then, a dark red front end moves into view, shortly afterward, and we see
the long hood of a Mercedes-AMG PureSpeed in large format, shot from an
angled view from above on the driver's side. On the side of the fender
between the front wheel and the driver's door is a striking white
"10," reserved for the optional Motorsport Styling package and
reminiscent of the starting number of the Mercedes-Benz winning car at the
Sicilian Targa Florio 100 years ago.

 

00:03 to 00:05

Scene change: The camera follows the moving vehicle and focuses on a
section of the rear end. The left taillight is fully visible, as is the trunk
lid and the two scoops protruding further forward behind the front seats. The
rear end is painted in graphite grey.

The Mercedes-AMG PureSpeed is traveling along a coastal road. Beige rocks
fly by on the right, while the camera slowly pans to the left. Wide
guardrails are visible to the left of the vehicle, with the sea just a hint
of light behind them. Ahead of the vehicle is a sharp right-hand bend in the
morning sun.

In this and all subsequent driving scenes, the typical AMG V8 sound is
acoustically present, which can be experienced even more directly in the
Mercedes-AMG PureSpeed.

 

00:05 to 00:07

The camera is still focused on the rear end. The Mercedes-AMG PureSpeed
takes a sharp right-hand bend past a wide rock, and a smaller, light-colored
rock immediately follows the road on the left.

 

00:07 to 00:08

The next shot shows a kind of panoramic view. The Mercedes-AMG PureSpeed
cruises along a coastal road brightly lit by the morning sun, shot diagonally
from the rear, on the driver's side.

The camera is positioned in the left lane to overtake, clearly showing the
striking paint scheme, with a color gradient from graphite grey at the rear
to Le Mans red at the front, featuring a black AMG pattern. The paint scheme
is part of the optional Motorsport Styling package and is reminiscent of the
red paint scheme of the winning car at the Targa Florio 100 years ago.

Furthermore, the radical design concept, without a roof or windshield, is
striking; the driver is wearing one of the two standard-fit special
protective helmets in the car's color.

 

00:09 to 00:11

Another scene change: The camera now flies along the road in front of the
Mercedes-AMG PureSpeed at a low altitude, filming the vehicle from above as
it drives.

 

00:11 to 00:15

Another change of perspective initially shows the vehicle diagonally from
the front on the driver's side while driving in the backlight. It then slowly
moves past the camera from right to left.

 

00:15 to 00:19

For the next few seconds, the camera flies ahead of the Mercedes-AMG
PureSpeed at a low altitude, filming it diagonally from the driver's side as
it speeds through the curves against a panorama of rocks and the sea. The
road is bordered by a massive guardrail towards the sea, while on the right
side, a beige rock wall frames the action.

 

00:20 to 00:22

This side shot of the front of the car on the driver's side focuses on the
53.3 cm (21-inch) AMG light-alloy forged wheels with their special design,
inspired by the carbon fiber panels on the front and rear axles.

 

00:22 to 00:24

The driver changes gears using the shift paddles on the steering
wheel.

 

00:24 to 00:28

The camera is positioned just above the road surface after a bend framed by
rocks on both sides. The backlit view returns to the bend, from which the
Mercedes-AMG PureSpeed is just emerging, approaching very quickly, while the
camera continues to move a little ahead. At the end, the PureSpeed overtakes
the camera after a powerful burst of acceleration, which is also acoustically
intense.

 

00:29 to 00:30

The driver changes the drive mode from "C" to "S+"
using the rotary switch next to the steering wheel.

 

00:31 to 00:34

The camera moves a considerable distance ahead of the Mercedes-AMG
PureSpeed in the same lane. On the left, in the field of view, directly next
to the road, we see a bright rock face running its entire length, continuing
even after a bend. The PureSpeed accelerates very quickly, emitting an
intense sound, right up to the camera. The driver then releases the
accelerator, and we hear the animated misfires.

 

00:34 to 00:38

A side view of the driver's surroundings while driving: We see the driver
wearing a matching helmet, the starting number 10 on the side, the
transparent deflectors in front of the cockpit, and the sturdy tubular steel
bar of the HALO system above the interior. The rock face's structures fly by
on the side.

 

00:38 to 00:40

The camera perspective jumps back and shows the vehicle as it travels from
the driver's side, where the color gradient of the paintwork is clearly
visible. The camera then rotates until it's pointing directly at the
rear.

 

00:41 to 00:42

The journey continues, and the camera perspective is now momentarily just
above the road surface, directly in front of the particularly low-slung front
end with the bright "AMG" lettering.

 

00:43 to 00:44

The camera initially maintains the same perspective, but moves slightly
away from the vehicle, making the road and surroundings more visible. The
PureSpeed then overtakes the camera.

 

 

 

00:45 to 00:50

The camera angle jumps back again, showing the PureSpeed diagonally from
the rear on the driver's side, then turns to face the rear, before climbing
back up and overtaking the vehicle from above. The AMG pattern can be seen
above the color gradient at the rear, as well as the two black scoops behind
the seats with the "AMG" logo, beneath which rigid roll bars are
concealed.

 

00:51 to 00:56

The camera is positioned diagonally in front of the driver's seat while
driving, focusing on the sturdy bar of the HALO system above the interior.
This fork-shaped bar is firmly attached to the body shell structure and
protects both passengers equally.

 

00:56 to 00:59

The final view shows a section of the image from the front wheel to the
driver's door while driving, shot from below. The vehicle slows down, and you
can hear the driver ease off the accelerator. The video ends.

Mercedes-AMG models.

Discover the wide range of models from our Mercedes-AMG vehicles and find your dream car here.
Overview of models from Mercedes-AMG.
MANUFAKTUR for Mercedes-AMG.

MANUFAKTUR

The unique MANUFAKTUR offer for your Mercedes-AMG.

Demanding customers have the opportunity to individualise their Mercedes-AMG even more extensively with MANUFAKTUR. Our customisation offers exclusive paintwork, high-quality interior fittings with selected materials. Our craftsmanship completes the outstanding design and ensures a sensual experience of a special kind. Manufactured to your personal ideas and wishes.

Mercedes-AMG World

Affalterbach. Home of Driving Performance.

Welcome to the world of Mercedes-AMG. We believe in competition, ideas, high performance and mastery of our craft. We follow this claim to create automotive performance for the racetrack - and for the road. We call this "AMG Driving Performance".